Is it just a car sticker?

It's funny how most of the day's thinking occurs during my drive to work in the mornings. Today I randomly noticed a car sticker on the back windshield of the car in front of me. It read:

UiTM - Hak Melayu dan Bumiputera

I don't know what to think of such 'statements' or 'publicity materials'. Does this mean that the driver (a young lady) is a racist? a supremacist? Five simple words that may seem innocent at first glance but can be interpreted as a means to stir disharmony. Do people actually truly understand what messages they are sending by thoughtlessly endorsing any freebie that comes their way?